SEO

Tips

Title Tag

The title tag appears at the top of the browser window when looking at a page and is also the click-able link on a search engine results page. It’s indexed by the search engines and is the first thing that a spider sees. It qualifies the visitor. The title tag is what persuades them to click on the page so it must grab their attention and include relevant keywords so that they know that your website will have the content that they are looking for. Keep Company Name at the end

Description Tag

Google doesn’t use the description meta tag in ranking. That doesn’t mean that it’s not important. Both Google and Bing encourage webmasters to write concise descriptions since they are used as the snippet that a user will see on a search engine results page under the title. Sometimes a person browsing the web wants a little more information that what the title provides. The meta description allows for 150 characters of unique content per page that describes what is on that page.

Keyword Tag

Even if the keywords meta tag isn’t used as a ranking factor with the search engines, it’s still a way to keep track of the keywords that you are targeting on each page for your own records. It serves as a reference when creating a link building campaign so you know what the anchor text links pointing to the page should be. It certainly won’t hurt your site to include 2-5 relevant keywords in the keywords meta tag on each page.

URL structure

Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.

Paginated Content

• Specify a View All page. Searchers commonly prefer to view a whole article or category on a single page. Therefore, if we think this is what the searcher is looking for, we try to show the View All page in search results. You can also add a rel="canonical" link to the component pages to tell Google that the View All version is the version you want to appear in search results.
• Use rel="next" and rel="prev" links to indicate the relationship between component URLs. This markup provides a strong hint to Google that you would like us to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page.